The Established Labels and Rising Designers Defining London Fashion Week
In London, the excitement around fashion week belongs as much to its established houses as it does to its newer names. This season, heritage brands are returning to the spotlight with renewed creative energy—most notably McQueen and Mulberry—while a younger generation continues to push London fashion forward with clothes that are unmistakably their own. Here, five moments to keep tabs on during the spring/summer 2027 season.
The Established Labels and Rising Designers Defining London Fashion Week
The classic brands are back, and the city’s new guard is ready to make its mark.By Matthew VelascoPublished: Sep 16, 2026 8:00 AM EDT
2 min read
In London, the excitement around fashion week belongs as much to its established houses as it does to its newer names. This season, heritage brands are returning to the spotlight with renewed creative energy—most notably McQueen and Mulberry—while a younger generation continues to push London fashion forward with clothes that are unmistakably their own. Here, five moments to keep tabs on during the spring/summer 2027 season.
McQueen
Courtesy of McQueen
A look from McQueen’s fall/winter 2026 collection.
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Sean McGirr is bringing McQueen back to its London roots. For the first time since the designer’s 2024 appointment and in over two decades, the brand is featured on the London Fashion Week calendar. McQueen’s previous creative director, Sarah Burton, showed one-off presentations in the city, though all signs point to McGirr bringing the house back from Paris to London on a more consistent basis.
“London has always been at the heart of McQueen; there’s a uniquely visceral energy to the city that runs throughout the house’s history and continues to inspire everything we do today,” McGirr said in a statement. “Returning to London Fashion Week allows us to deeply engage with that spirit and the creative community that defines both London and this house.”
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Aaron Esh
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A look from Aaron Esh’s spring/summer 2026 collection.
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Fresh off his debut collection as AllSaints’ chief creative officer, Aaron Esh is continuing to stake a claim as one of the city’s most exciting talents. The designer, who was an LVMH Prize finalist in 2023, blends traditional Savile Row tailoring techniques with the edge and rawness of British youth and subculture.
Mulberry
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A look from Christopher Kane’s fall/winter 2023 collection.
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It was a real blow to London’s fashion scene when Christopher Kane shuttered his beloved namesake line in 2023. Now, the designer is back in the fold, this time at Mulberry, where he’s expected to revitalize the storied British heritage house with his distinctly irreverent point of view. Kane’s March appointment followed a six-year period of in-house design at Mulberry, so he’s sure to bring a jolt of creative energy—and perhaps a few of his signature eccentricities, “fluoro” neons, rubber, and gingham among them—to the brand.
Petra Fagerström
Andrew Nuding / Courtesy of Petra Fagerstrom
A look from Petra Fagerstrom’s fall/winter 2026 collection.
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Spurred on by a recent finalist showing in the 2026 LVMH Prize, Swedish designer Petra Fagerström is readying her debut runway show this season. The Central Saint Martins graduate’s work toys with the contrasts between the digital and handmade through sustainable techniques like hand-sewn optical-illusion lenticular pleating.
Talia Byre
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A look from Talia Byre’s spring/summer 2026 collection.
Talia Byre has graduated from London’s buzzy inner circle to the celebrity wardrobe. Harry Styles and Gracie Abrams are already fans of Talia Lipkin-Connor’s colorful, unfussy designs, which balance a little oddness with a lot of wearability—like the purple-and-red bias-stripe rugby, bra, and leggings, finished with a frond-like floral brooch, that Abrams wore on her Daughter from Hell album cover.
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Fashion News Editor
Matthew Velasco is the Fashion News Editor at ELLE. Based in New York City, he previously worked as a News Writer at W magazine and an Assistant Editor at V magazine. Outside of fashion, he enjoys interior design, tennis (both watching and playing), and a jam-packed antique store.
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